About AFBS
About AFBS
The Africa Football Business Summit (AFBS) 2025 marks the fourth edition of Africa’s premier sports business conference, organised by The Football Foundation for Africa (FFA). This year, the summit will be held in Kenya as we seek to build on established networks, grow our attendance, and positively impact the countries’ and regions’ sports landscapes. Nairobi’s strong connection to world capitals and its attractiveness as a global business hub make it an ideal location for the Summit.
AFBS creates space for critical conversations on how football can drive investment, infrastructure, youth empowerment, gender equality, and global partnerships.
At its core, AFBS is more than just a conference—it is a movement committed to leveraging the power of football as a force for good. Each edition of the summit builds on the previous one, amplifying impact through practical outcomes, strategic alliances, and actionable insights. Hosted in Nairobi, Kenya, a city that symbolizes connectivity and innovation, the 2025 edition focuses on “Sustainable Sports and Tourism Development,” highlighting football’s role in achieving the Sustainable Development Goals (SDGs). Through a dynamic blend of knowledge-sharing and collaboration, AFBS serves as a catalyst for shaping the future of football in Africa, ensuring it remains a vibrant contributor to the continent’s growth and global influence.
THEMATIC AREAS
Sports Business and Investment
Women’s Football Development
Football Governance and Policy
Sponsorship and
Marketing
Player Welfare and Career Transition
Grassroots Development and Youth Football
Sports Tourism and Major Events
Sports Business and Investment
Environmental Sustainability in Sports
Sports Tourism and Major Events
WHY NAIROBI/KENYA
Kenya’s proven track record in hosting three successful editions of the Africa Football Business Summit positions it as the natural host for the fourth edition, particularly given its strategic focus on “Sustainable Sports and Tourism Development.” The recent election of new leadership at the Football Kenya Federation has injected fresh energy and optimism into the country’s football ecosystem, creating perfect timing for hosting continental discussions on football development. This renewed vigour, combined with Kenya’s upcoming co-hosting duties for CHAN 2025 and AFCON 2027, provides a timely platform to showcase innovative approaches to sports tourism while facilitating crucial knowledge exchange among African football stakeholders. These significant tournaments will serve as catalysts for sustainable infrastructure development and tourism growth, making the summit an ideal forum to discuss their sustainable implementation and legacy planning.
Beyond football, Kenya’s established tourism infrastructure, diverse natural attractions, and cultural heritage create an unparalleled environment for exploring the intersection of sports and tourism development. As East Africa’s leading tourism destination, Kenya can demonstrate how traditional tourism offerings can be enhanced through sports-related experiences, providing a blueprint for other African nations. The summit would enable participants to witness firsthand how Kenya, under its revitalised football leadership, is leveraging its existing tourism strengths while pioneering new revenue streams through sports tourism, making it an invaluable case study for the continent’s sports business community. This combination of proven hosting capabilities, immediate relevance through upcoming tournaments, new forward-thinking federation leadership, and innovative approaches to sports tourism development makes Kenya the ideal location for continuing the summit’s legacy of advancing the African football business.
Experienced host of previous editions
New energy in Kenyan football leadership
Hosts of CHAN 2025 & AFCON 2027
Case study for sustainable sports tourism in Africa
Synergy of sports & established tourism sector
KEY OUTCOMES
- Multi-Stakeholder Partnerships
- Sustainable Sports Infrastructure Initiatives
- Youth Development Programs
- Climate Action Framework for Sports
- Investment in Local Economies
CONFERENCE SESSIONS
Keynote Address
The keynote address will set the tone for the summit, offering high-level insights from a distinguished leader in football, development, or governance. It will provide strategic context for the event and outline key themes that will guide the discussions.
Panel Discussions
These sessions will feature diverse voices from across the sports and development sectors. Experts, stakeholders, and thought leaders will share perspectives, debate key issues, and explore opportunities for football to drive sustainable change across Africa.
Presentations
Presentations will allow organisations, institutions, and individuals to showcase impactful initiatives, emerging research, and innovative approaches that are advancing sports development and contributing to the Sustainable Development Goals (SDGs).
Networking
Dedicated networking segments will facilitate relationship-building among delegates. These sessions are structured to encourage strategic collaborations, business connections, and shared learning across national and sectoral lines.
Workshops
Hands-on workshops will offer practical skills and actionable knowledge in areas such as sports governance, climate action in sports, youth development, and inclusive program design. Each workshop is led by experts in the respective fields.
Exhibitions
The exhibition space will showcase innovations, products, and services from across the sports and development ecosystem. It will provide a platform for sponsors, organisations, and entrepreneurs to engage directly with summit participants.
Keynote Address
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Panel Discussions
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Presentations
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Tips for Choosing The Perfect Meeting Venue
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