Highest Success Rates
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Programme
8.00 – 9.00 Delegate Registration
9.00-9.15
Welcome and Summit Opening
Coordinators
- Ambassador Mohamed Shidiye | Chair, Football Foundation for Africa
- Brian Wesaala | Founder, Football Foundation for Africa
9.20 -9.35
Keynote Address
Coordinator
Dr. Eric Ruto | President, Kenya National Chamber of Commerce & Industry (KNCCI)
9.40-9.55
Keynote Address
Coordinator
H.E. Silvio Albuquerque | Ambassador of Brazil to Kenya
10.00-10.45
AFCON
- The role of this continental tournament and how to maximise it for the industry and ancillary industry development AFCON 2027
- How prepared are we, what can do now to start creating a legacy
- Strategic and operational collaboration of nations for cohesion and effective execution
- Building networks, narratives, and investment towards the regional 2027 tournament
SPEAKERS
Dr. Eric Ruto | President, Kenya National Chamber of Commerce & Industry (KNCCI)
Jovin Matovu | Chief Commercial Officer, Uganda
Mandla Dlamini | CEO, Impilo Sport Global
Brian Wesaala | Founder, Football Foundation for Africa (Moderator)10.45-11.15
BREAK
11.15-11.55
Leveraging Sporting Events on the Continent
- Positioning Africa as a sporting event destination
- Sports Tourism and its impact on trade, industry and diplomacy
- Lessons from other sports disciplines
SPEAKERS
Dr. Kamilla Swart-Arries | Associate Professor & Director, Hamad Bin-Khalifa University
Luca Uguzzoni | Managing Director, Ambi Group (Moderator)
Representative | Kenya Investment Authority
Cynthia Mumbo | CEO, Sports Connect Africa
12.00-12.25
SPORTS20 – another world is possible
Presentation by SPORTS20
12.30-13.00
Sustainable & Green Infrastructure Development
- Resource efficiency (energy, water, waste, building materials etc)
- Intelligent facilities and smart building management
- Legacy creation
13.00-13.25
Social and Business Innovation – Building the Ecosystem
- Building stronger connections – the power & importance of partnering with local communities
- Supporting social causes through sports
- Economic and social benefits of sustainable business practices in sports
SPEAKERS
- Dr. Kamilla Swart-Arries | Associate Professor & Director, Hamad Bin-Khalifa University
- Amobi Ezeaku | CEO, Rangers International Football Club & Green Foot Foundation
- Dev Kumar Parmar | Director Partner: PARMARS
- Tanja Ferkau | Co-Founder, SPORTS20 (Moderator)
13.30-14.30
LUNCH
14.30-15.00
The Role of Media in African Sports Development
- Does the current media landscape hinder or support African sports development?
- The real potential for Media & meaningful impact
- Local league coverage & using media to facilitate intra-continental engagement
- Commercialisation and adaptability of existing frameworks
- How do we promote stories told by Africans, including grassroots spotlight?
15.05 – 15.20
Keynote Address & Presentation
Hon. Gladys Wanga | Governor, Homabay County
15.25 – 15.40
BREAK
15.45 – 16.00
Presentation: More Than A Goal
SPEAKER
54 Kingdoms
16.00 – 16.30
Traditional vs Non-Traditional Mediums
- How do we encourage innovation while e ensuring accessibility?
- Youth Content Creation & the Opportunity for the Industry
SPEAKERS
- Boniface Onyango | Kenyatta University – KUTV
- Jonas Reves | Partnerships & Internationalisation, 1 . FSV Mainz 05
- Dr Gerard Akindes | University of North Western Qatar
- Nozi busiso Sibiya | Sports Journalist, SABC Sports
- Jabu Mtwa | Co-Founder & Executive Director: Africa Business of Sports Podcast (Moderator )
16.30 – 16.45
CLOSING
Welcome and Day 2 Opening
Brian Wesaala: Founder, Football Foundation for Africa9.10 – 9.25
Keynote Address
Juan José Sánchez Puig: Director & CEO, ISDE Business Law School
9.30 – 9.45
Keynote Address
Kenyatta University Representative
9.50 – 10.20
SPORTS POLICY DEVELOPMENT & GOVERNANCE IN AFRICA
- Key stakeholders and embracing collaboration (and its clear benefits)
- Opportunity for innovative transformation (e.g. African sports governance forum)
- Lessons from successful transparent governance frameworks (Locally and internationally)
- How are we as Africa surviving under these international systems / frameworks
- Are our sports professionals well-protected and represented
- Juan José Sánchez Puig: Director & CEO, ISDE Business Law School
- Terry Ouko: Vice President, Kenya Footballers Welfare Association (KEFWA)
- Mandla Tshabalala: PMT Legal Services
- Mugala Mulinda: Kenyatta University
- Sadibou Kamaso: CEO, Sportlex Agency
- Dev Kumar Parmar: Director Partner: PARMARS (Moderator)
10.20 – 10.35
BREAK
10.40 – 10.50
Presentation
SpeakersTshiamo Molefe: Associate Director Sustainability & Innovation, MRM Sport Capital
10.55 – 11.40
…
Funding of Sports Development by National & International Investment Bodies
- Attracting investment into sports (tax incentives, opportunities, challenges & restrictions)
- International development agencies – are there sports-focused mandates
Corporates Contributing Towards African Football Development
- Financing & sponsorship – what is the future of the sponsorship model
- Asset management, strategic partnerships & shared value creation
- Identifying key incentives for corporates to make it an attractive investment industry (5 blocks)
View Speakers- Omobolanle Osoba: Dare to Dream Sports Management
- Joyce Kibet: Business Advantage
- Dr. Austin Nyawara: Regional Sales, South African Airways
- Luca Uguzzoni: Managing Director, Ambi Group
- Tshiamo Molefe: Associate Director Sustainability & Innovation, MRM Sport Capital (Moderator)
11.40 – 12.00
Break
12.00 – 12.15
Presentation
View SpeakersMelissa Dhillon: Athletes in the Zone
12.20 – 12.25
Introduction
View SpeakersNick Atzeni: Emotional Intelligence Coach, Association for Coaching UK
12.30 – 13.15
Developing Africa’s Human Capital
- Leveraging sports principles & skills to develop a strong workplace mindset
- Harnessing business & leadership skills within sports – an opportunity for impact investing
- Specialised sports courses developed for Africans
- Exploring the breadth of career opportunities in sports (outside of athleticism)
View Speakers- Dr Gerard Akindes: University of North Western Qatar
- Nashon Adero: Taita Taveta University
- John Wainaina: Youth League UK
- Joyce Kibet: Business Advantage
- Jabu Mtwa: Co-Founder & Executive Director: Africa Business of Sports Podcast
- Shogo Shodunkee: Phreestyle Sport (Moderator)
13.20 – 13.25
Presentation
View SpeakersJoyce Kibet: Business Advantage
13.30 – 13.40
Keynote Address
View SpeakersWisley Rotich: Governor, Elgeyo Marakwet
13.40 – 14.20
Lunch
14.20 – 14.50
The Rise of Esports – An Opportunity for the Continent
View Speakers- Ronny Lusigi: President, Esports Federation Kenya
- Stacey Nduta: Managing Director, Modus chora studio
- Jeroen Thijssen: Regional Research Manager, Sports Interactive
- Douglas Ogeto: Business Director, Africa Esports Championship (Moderator)
14.30 – 17.00
AFCON 2027
How a Legacy Approach Could Look Like
View SpeakersSPORTS20 – another world is possible
14.55 – 15.25
Data & Analytics – The Holistic Value-Add
- Performance improvement
- Scouting, talent development, agency Filip Vrlec: Business & Strategy Development, Sofascore
- Fan engagement & metrics
View Speakers- David Rutambuka: Associate Professor: ICD Business School
- Micky Oloo: Kenyatta University
- Filip Vrlec: Business & Strategy Development, Sofascore
- Dr. Kiptolo Boit: Lecturer, Kenyatta University & CEO, Next Gen Sports
- Lukas Mott: ACAKORO Football Academy
15.25 – 15.30
Presentation
View SpeakersFilip Vrlec: Business & Strategy Development, Sofascore
15.30 – 17.00
FROM CLASSROOM TO CHAMPIONSHIP
Transforming African Football through Game-Changing Models
View SpeakersHost: Nashon Adero: Taita Taveta University
15.30 – 17.00
EMOTIONAL INTELLIGENCE AND PERFORMANCE
View SpeakersHost: Nick Atzeni: Emotional Intelligence Coach, Association for Coaching UK
17.00 – 17.10
Day 2 Closing
View SpeakersBrian Wesaala: Founder, Football Foundation for Africa
Our partners & supporters
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We Grow Businesses
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We’ve Over 26 Years of Experience
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Highest Success Rates
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-
We Grow Businesses
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We’ve Over 26 Years of Experience
-
Highest Success Rates
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-
We Grow Businesses
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We’ve Over 26 Years of Experience
